Overview
DIBA STUDIO contacted me to make a Corporate Video for OTS Group. The objective was to capture in an Audiovisual, the current composition of the Holding, and also explain a little bit of History and Growth.
DIBA STUDIO had the new visual identity of OTS defined. With this material, an approximate script of the idea they had, and video clips already shot, they asked me to collaborate to create an attractive, dynamic video that would develop the contents they defined in the Brief in an enjoyable way.
Along with the editing of the video, my contribution was the animation of the graphics that develop the different concepts throughout the audiovisual. It is with this type of graphics, that we manage to convert a story that at first may seem flat and monotonous, into something more attractive, which is essential in environments such as Fairs and Exhibitions.
The finished product, a little further down, has uplifting corporate music, no voice-overs, subtitles, and a very basic and quickly understood colour code. It lasts 3 minutes, and has a very pure and synthetic design, as is usual in DIBA’s orders.
Diba is a product design studio whose methodology is based on the concept of balance between creativity / industrialization, user innovation / aesthetics, and functionality.We believe that in today’s market there is only room for well-designed products that not only offer aesthetic improvements but are also functional, productive and responsible both environmentally and with regard to the use of materials and resources.
As clients, DIBA is formed by former colleagues in Design Studios, with whom we have always shared the constant illusion during the different Projects.
OTS Group Holding is a family business group with a clear international vocation located in the area of Barcelona. Since our birth in 1995, we have applied a rigorous criteria of diversification and search for new business opportunities that have allowed us to enjoy a solid growth. Currently the group is formed by five companies: Injecter, Injecter Business, Solsomot and ffuuss.
Highlights
Screenshots of some relevant moments of the Video.
workflow
In this particular job, the briefing was defined and closed. My work, and the freedom I had, was to represent those points defined as important in the briefing, which even had a designed iconography.
From here, a script was established, which would determine the sections of the Video. History of the Company, definition of the concept of the 4 elements that make up the Holding, details of each one of them, and finally a development of the growth of the Company over a period of years.
Once these sections have been defined, the best way to represent each one of them is discussed in greater depth. Proposals are made, and together with the client, they are refined, until they are validated.
Motion Graphics / the most relevant section of this work is the animation of the graphics. I have worked so that the observer, in the foreground, discovers what is coming, in an intimate and close way, and then presents the information in a more readable and natural way. In this way, throughout the video, these two types of shots alternate, resulting in a very dynamic product, which is consumed quickly, and not boring.
With all the work done, those small changes requested by the Client are applied.
End product
The result, after many hours of work, a long post production, and very few changes by DIBA STUDIO, is the following.
I am a graduate Product Designer, and I have been developing multimedia content, especially oriented to Products, for 15 years. A professional working method, together with a great capacity to adapt to changes, defines me as a designer.
You can read more in About LG.
