As part of the audiovisual material for Fairs and Presentations, BioSystems commissioned me the creation of a functional Video, where the main novelties of the BA200 product with respect to the BA400 are explained, by means of sequences of animations rendered from the three-dimensional model.
The Video is a 100% functional product, with infographic language, and a rhythm and structure oriented to Fairs and Exhibitions. Clear music, subtitles, and a very basic color code that can be quickly understood. A duration of 4 minutes, and a text guide on the left side, which helps to follow the routine. Initially the Product is described by means of a 360, a list of main advantages is presented, and then each of the 3 relevant features is developed.
ByoSystems is a leading company in the distribution of systems, instruments and consumables for clinical diagnostics, food industry and enology.
As customers, in the two projects I have worked on, they have been impeccable. Excellent human value. Few changes throughout the development, a very clear Briefing at all times, and a constant illusion with the result.
The BA200 is a 200 t/h benchtop Random Access Analyzer for small/medium sized laboratories with advanced technological requirements.
It integrates 88-position mixed sample/reagent rotor, LED light source technology with self-adjusting intensity, 8-stage wash station with overflow sensor, barcode reading (samples and reagents) and single-arm mixed pipetting.
The compact design even allows separation of high chemical / biological contamination waste from common liquid waste.
Snapshots of some highlights of the Video.
The starting point of the project was a meeting with the client to establish what they wanted to convey. Which were the characteristics of the BA200 that needed to be explained in depth, or which represented an innovation with respect to the previous model.
From here a script was established, which will determine the sections of the Video. Main Advantages, High Loading Capacity, Led Technology, Stable Throughput.
Once these sections are defined, the best way to represent each one of them is studied in depth. Proposals are made, and together with the client, they are refined until they are validated.
Import of Product Geometries / a very important part of the Project is the import and cleaning of the different geometries contained in the Analyzer.
Product appearance / depending on the level of realism that the Client wants, the materials of each component are adjusted. In some cases, the necessary textures are created.
Scene definition / different environments are proposed for the course of the Video. Iterations in background colors, illuminations, etc.
Storyboard and Mockup animation / From the defined script, an initial basic animation is developed. Modifications are made until a consensus is reached on the way in which each of the Product Features are represented.
Final Rendering and Post-Production / Once all Previews have been validated, the final rendering is done in production quality. With this material, Postproduction is performed, applying all kinds of visual effects, to emphasize those elements that need it. Texts are added, and finally the Audio track.
With all the work done, small changes requested by the Client are applied.
The result, after many hours of work, a long post-production, and very few changes by BioSystems, is as follows.
I am a graduate Product Designer, and I have been developing multimedia content, especially oriented to Products, for 15 years. A professional work method, together with a great capacity to adapt to changes, define me as a designer.
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